College Athletes Are Cashing In on the NCAA’s New Rules

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Published Feb 7, 2022

Thanks to new NCAA rules, student athletes can now make money from their name, image and likeness. WSJ’s Laine Higgins explains the new world of lucrative brand and endorsement opportunities for college athletes. Photo: Gatorade/Getty Images

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Category: Sport News

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College Athletes Are Cashing In on the NCAA’s New Rules | WSJ

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